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Table of Contents
Features
The Risk of Idolizing False Profits
Beyond the Billable Hour
Columns
Big Ideas
BP Perspective
Innovations
Marketing Matters
Test Drive
Departments
Tips and Trends
ALA Now
ALA Faces
At ALA
February 2019
Volume
38
Issue
2
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The Risk of Idolizing False Profits
We outline how modern law firm leaders are adapting to the changing times to become healthy, client-focused businesses.
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LI Feature
Beyond the Billable Hour
More than ever, firms need to find creative ways to generate revenue streams. Start by building up your attorneys.
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Innovations
Storytelling and the Law Firm: How It Benefits Your Firm
One of the key items on your list is “your people” — your staff and attorneys, the individuals who help make the well-oiled machine that is your law firm run.
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