Builden Partners
Builden Partners brings a process-driven approach to legal marketing. For more than 10 years, we have turned random acts of marketing into forward-looking strategies that build law firm brands, keep lawyers top of mind with clients and prospects – and move the needle on firm revenue.
With a team boasting deep big law firm marketing experience – and knowing every detail matters – we harness our decades of in-house experience to develop and execute marketing solutions for law firms of all sizes, applying the same process-driven approach to all engagements.
We provide marketing strategy exclusively for law firms and our clients range from premier boutique law firms to some of the best-known and largest law firms in the world.
- For global law firms, we are the go-to team to run marketing and business development projects when the internal team is stretched too thin or does not have the right skill set to conceptualize and execute the solutions.
- For midsize law firms, our process-driven approach and outsourced marketing department support ensure every win, award, thought leadership and other piece of good news becomes a touchpoint for new business opportunities, freeing attorneys up to do what they do best.
Through our Marketing Infrastructure Model, we help firms develop and deploy a framework and processes that capitalize on law firms’ existing activities. When attorneys are in front of their clients and prospects consistently and with the right voice, firms meet and exceed their marketing and business development goals.
- Consulting
- Marketing
Outsourced Marketing Solutions
Law firms with fewer than 150 attorneys often cannot justify an in-house legal marketing team needed to take their business growth and development to the next level. Builden serves as an outsourced legal marketing department and provides law firms with the complete value of a traditional tiered marketing team in a cost-efficient manner.
Business Development Coaching + Cohorts
Builden understands that an attorney’s success in negotiations does not always translate to success in growing a book of business. By implementing Builden’s process-driven and individually tailored business development coaching, firms can help attorneys deliver on their promises and turn talent into rainmakers. We also offer cohort programs for mid-level attorneys to set them up for revenue-generating success.
Spark Legal Marketing Master Class
The Spark Legal Marketing Master Class is a comprehensive training course designed for early-career legal marketing professionals and law firms seeking to train their in-house marketing and business development teams. This one-of-a-kind program provides a solid foundation in the unique principles, skills and strategies that drive successful marketing and business development in law firms.
Fractional and Interim Marketing Support
Builden provides the strategic and day-to-day services necessary to keep marketing departments moving forward when law firms need fractional or interim marketing professionals. Builden has the skills and knowledge to make marketing departments successful without the risk and costs of an additional full-time employee.
Change Management
Even unforeseen changes can become marketing opportunities if viewed through the right lens. Builden can support both internal and public-facing transitions, providing internal marketing and operations teams with the support and resources that make even seemingly insurmountable changes positive and successful.
Website Redesign
A law firm’s website is its most important tool for communicating with current clients, engaging prospects and putting its best foot forward for the all-important talent. Builden helps guide firms through decisions on branding, imagery, functionality and the tools that will be of the most value to provide law firms with custom website with the longest possible shelf life.
Internal Communications
Builden assists law firms in creating a cohesive voice for cultural and operational adjustments of all sizes, reducing the friction that often impairs law firms. Regardless of the change management process impacting firms, Builden ensures a positive and transparent relay of information throughout the law firm so marketing and communications teams can focus on the firm’s progress, rather than process.
