Business development is often overlooked amid the day-to-day bustle of law firm management. In this episode, David Freeman, JD, Founder of Lawyer BookBuilder, talks about how important business development is to the success of your firm and why now — during economic uncertainty — is the best time to ramp up those efforts. Plus, don’t miss Freeman’s advice on how to best measure your and your lawyers’ progress in growing your firm’s reach and profitability.
To read Freeman’s February 2023 Legal Management cover story, “5 Essentials for Your Business Development Toolkit,” click here.
