What can penguins teach us about instituting change at your firm? Shaun Jardine, lawyer and author of Ditch the Billable Hour, and his sidekick Declan the Penguin answer that question through the lens of shifting your billing method to value-based pricing (VBP). VBP can be a good way to consolidate the many different billable hour policies attorneys have while offering clients the quantity and quality of service they desire. We also talk about managing mindset changes and how billing policies can affect other key areas of legal administration, such as succession planning and recruiting young talent.